电信新业务资费与规模集成模型研究

Research on Integrated Model of Price and Scale for Telecom New Service

本文以中国电信的3G"手机电视"新业务为研究背景,建立资费与需求规模决策的集成模型,研究模型中需求规模、价格和利润等参数之间的不确定性随机扰动下的协调性关系。结论表明只有统筹规模、利益分成比例和信息服务费用,才能把电信新业务全面推向市场,获取利润、赢得市场。

On the background of mobile phone TV service of 3G, the paper constructs an integrated model of scale and price for mobile phone TV service, theoretically analyzes the coordinative relation of optimal scale, price and optimal profit under the condition of uncertainty variety. The conclusion shows that we want to market the new services successfully and get profit only if we can apropos coordinate the parameters of scale, price and optimal profit.