网络时代的营销新思维──长尾理论

New thinking of marketing in network timelong tail theory

长尾理论可以说是继蓝海战略后又一个有着独到创新的思维。该理论在信息化数字化较强的领域里得到了广泛的应用和证明。其实它并不是一种真正意义上的创造,只是将我们经常忽视的小市场推到了新的舞台,是逆向思维的经典理论。

The long-tail theory is another outstanding and creative thought after the blue-sea strategy.This theory achieve a wide application and confirmation in the information and digital field.It is not a creation actually,but a classic theory of reverse thought where we push the commonly-ignored small markets into a new stage.