生态旅游资源定量评价指标体系与评价方法--以江苏海滨为例

Quantative assesment index system and method for ecotourism resources: a study case of Jiangsu coastal ecotourism resource evaluation

生态旅游是新世纪最重要的旅游发展方向之一,生态旅游资源的评价有其特殊性。在综合考虑旅游资源条件、生态环境条件、旅游条件与发展潜力的基础上,尝试建立了新的生态旅游资源评价的指标体系。综合运用准主成份、主观经验判断法等方法,基于专家调查的结果,确定了指标体系各因子权重。并以江苏沿海湿地生态旅游资源为例,应用模糊综合评判法对江苏海滨湿地9个生态旅游区的生态旅游资源进行了评价,结果表明,所构建的指标体系具有较好的区分度、较强的普适性和可推广性。

On the basis of comprehensively considering conditions of tourist resources, ecological environment and tqurism industry and its potential, the paper attempts to establish a new ecotourism resource evaluation index system where ：each factor proportion is determined by integrally adopting the quasi-primary component method, the subjective experiential evaluation method, etc. , as well as experts＇ investigations. Taking Jiangsu coastal wetland ecotourism resources as an example, it applies fuzzy comprehensive evaluation method to assess the ecotourism resources in nine tourist areas in Jiangsu coastal wetlands. The result shows that our index system has fine differentiable, applicable and popularization attributes,