菜单的设计和订价策略

Menu Design and Pricing Strategy

随着人们的餐饮消费水平和鉴赏能力的提高，菜单设计已不再是简单的闭门造车或凭空想象。菜单设计以及菜品定价的成败与否，对于餐饮企业的经营和管理具有重要的意义和作用。一份菜单虽然包含着设计者的创造成份，但更多地应依据餐厅的实际情况和实际需求来进行设计，这样才能制作出一份精美、科学、合理的菜单。

The rise of people＇s catering consumption has led to the innovation of the menu design. Without any question, a menu design and pricing strategy play the important function in running a catering enterprise. Although a menu contains the creativity of a designer it should be based on the actual situation and requirements of the restaurant in order to produce a fine and reasonable menu.