安化茶文化旅游开发初探

Discussion on the Exploitation of Tea Culture Tourism in Anhua County

茶文化旅游是茶资源与现代旅游业相结合的一种新的旅游项目。开发茶文化旅游对于整合安化县旅游资源,提升该县旅游战略地位和旅游文化品味都有十分重要的意义。基于安化茶文化旅游的开发条件,应采取如下对策:改善基础设施,引进专门人才,营造良好的旅游环境;科学规划,开发多层次茶文化旅游产品,增强旅游吸引力;加大宣传,开展内涵丰富的茶文化活动,不断开拓旅游市场;树立品牌,打造"中国黑茶之乡";保护生态,挖掘茶文化内涵,融入山水生态游。

Tea culture is a new type of tourism project that tea resources are integrated with modem tourism. It is of great significance for Anhua to exploit tea culture tourism so as to integrate its tourism resources, to promote the strategic position of tourism, and to upgrade the taste of its tourism culture. By the analysis of tea culture tourism exploitation conditions in Anhua The author puts forward countermeasures. Firstly, we should improve infrastructure and introduce specialized talent, and to create a sound environment of tourism; Secondly, it can enhance tourism attraction by making scientific planning and developing multi-level tourism products of tea culture; Thirdly, it can open up tourist market constantly by increased publicity and rich activities of tea culture; Fourthly, it should establish the brand and create ＂Chinese black-tea Hometown＂; Lastly, we should protect ecological enviorenment, dig tea culture tradition and promote tourism development in Anhua.