试论民俗旅游中文化差异对主客交往的影响——以永定客家土楼民俗文化村为例

The Influence of Cultural Difference on Hosts-Tourists Interaction in Folklore Tourism——A Case Study in Yongding Hakka Earth Building Folk Custom & Cultural Village

主客交往是旅游研究中的重要领域,而国内相关研究寥寥无几。文章在总结了相关研究文献的基础上,以一个民俗旅游景区为例,讨论了文化差异对主客交往的影响。研究证明,文化差异对主客交往既有促进作用,也有阻碍作用。在文化背景相差较大的情况下,文化差异对主客交往主要起阻碍作用。而在主客文化背景相差不大的情况下,文化差异对主客交往主要起促进作用。

Hosts-tourists interaction is a very important field in tourism research. After summarizing related academic research, this paper discusses how the cultural difference influences hosts-tourists interaction by taking a folklore tourism area for example. On one hand the cultural difference would hinder hosts＇ tourists interaction. One the other hand, the cultural difference would promote hosts-tourists interaction. The cultural difference would hinder hoststourists interaction if the cultural background is sharply different. The cultural difference would promote hosts-tourists interaction if the cultural background is similar.