大学生自我概念与诺基亚手机造型风格一致性心理评价研究

Psychology Evaluation of Self-concept of College Students Towards the Form Style of NOKIA mobile

文章以大学生为目标人群、诺基亚手机为对象,通过实证的方法,研究大学生自我概念一致对于手机造型风格的心理评价;探讨了大学生自我概念和NOKIA手机造型风格的维度及分类;比较大学生自我概念和NO-KIA手机造型风格的差别,找出评价维度上的一致性变异,进而发掘出NOKIA手机造型风格的优势维度,以及待加强的维度,以期为国内品牌手机造型设计提供借鉴。

This paper discusses the psychology towards the form style of NOKIA mobile, evaluation of self-concept of college students which is the main object, by the way of demonstration. The separate dimension of the college students＇ self-concept and the form style of NOKIA is studied. Then the difference of both is discussed, thus the dimension advantage and disadvantage of NOKIA will be explored. The research should be helpful to the national mobile phone manufacture.