甘肃省体育旅游企业经营状况的研究

A case study of Gansu Province on the situation of sports tourism business management

运用问卷调查、逻辑分析和比较等方法对甘肃省体育旅游企业的经营状况进行了研究,认为:国有企业存在员工数量超编、专业人才不足、管理人员过多、全员的文化素质偏低、干群关系紧张等突出问题;股份制及私有制企业管理层的组织能力、决策能力优于公有制企业.同时,公有制企业的经济效益水平与旅游业整体向前发展的趋势相比是在下降,而股份制及私有制企业的经济效益仍有潜力可挖.另外,企业对树立自己的形象、提高知名度缺乏自主性和独立性,过多地依赖地方对整体旅游形象的提高,企业的主产品使用年限平均在7 a以上,对主产品与效益及可持续发展的重要性认识不够深刻.

By employing a variety of methods including questionnaire survey, logic reasoning, comparison and so on, it was made a comprehensive research on the situation of the sports tourism business management in Gansu province, the most serious problems of the state-owned enterprises were concluded as follows： （ 1 ） excessive personnel; （2） insufficient professionals ; （ 3 ） redundant management ; （4） low-quality employees. Compared with the public owned enterprises, the private shared ones were generally equipped with better administrative personnel of more professional and work experience as well as higher managing and decision-making ability. What is more, the public owned enterprises often faced with the tense relationship between the management and the employees. As a result, their economic performance failed to keep pace with the development of the whole tourism, while the private shared enterprises showed great potentials and promising. Another prominent problem found was sports tourism business enterprises often showed little awareness of the importance of improving their image and popularity, depended too much on the image of the whole region＇s tourism.The average period of validity of their main products was above 7 years, which indicated that the enterprises had not paid enough attention to these products and the benefit they could bring.