摘要
媒介、车展和巡展（包括新闻发布会、客户联谊、客户培训等企业自身的宣传活动）构成了客车企业全方位的品牌传播模式。其中，车展又因其规模效应和聚众效应而备受企业青睐。车展在宣传企业产品和树立品牌形象的同时，也成为促使企业不断推陈出新的有力武器。于是，各种客车展应运而生，大有愈演愈烈之势。
As the competition of bus and coach market is getting more and more fierce, the competition among hosts of various automobile exhibitions are incredible fierce. Recently, Suzhou, Shanghai＇and Beijing had organized bus and coach show or related exhibitions in succession. This article summarized and analyzed the background of auto show in these three host cities and future trend of development as well.
出处
《商用汽车》
2008年第3期44-45,共2页
Commercial Vehicle
