2KIM W C, MAUBORGNE Renee. Knowing a winning business dea when you see one [J]. Harvard Business Review, 2000(9/ 10) : Roo510.
3KIM W C, MAUBORGNE Renee. Blue Ocean Strategy-How to Create Uncontested Market and Make the Competition Irrelevant[M]. Boston : Harvard Publishing Corporation, 2005 : 21-33.