客户驱动下的价值链演变

The Change of Value Chain Driven by Customers

客户正在根本性地改变市场的动态,已经从被动的"观众"转变为积极的参与者,客户成为企业竞争能力的新来源。客户经济的到来正在深刻地影响着企业的价值观,企业整个运营的价值链已经从昔日的模糊型价值链、直线型价值链演变为圈环型价值链,呈现出四大变化:"变短"、"变长"、"变粗"、"变细"。围绕流程再造,企业界正在进行一场深刻的价值链再造的"革命",客户已成为企业全部经营的核心。

Customers are thoroughly changing the market＇s trends. I hey nave cnangeta ,too active participators from the passive onlookers. Customers have become the new resource of the enterprises＇ competitive power. The coming of the customer economy is deeply influencing the value of the enterprises. The whole operating value chain has changed into ring-shaped one from the vague and the straight ones. Focusing on process restructure,the business circle is making a deep revolution of the value chain restructure. Customers have been the core of the enterprises＇ whole management.