电子商务对消费者心理影响的对策探讨

A Research on the Countermeasures to E-Business Impact on Consumer's Psychology

在电子商务活动中人们不再是面对面的、以实际的货物和纸质单据进行交易,而是通过网上丰富的商品信息、完善的物流配送和方便安全的资金结算系统进行交易。面对崭新的交易方式,消费者的心理势必发生相应的变化,从对电子商务活动中消费者心理特征、变化和影响因素等方面进行分析,探讨网络消费者的心理,可以使企业决策者突破传统的经营思维局限,改革固有的营销方式和营销策略,从而构建适合电子商务的全新运营机制。

E-business is the conduct of business on the Intemet, faced with this completely new transaction, consumers＇ psychology will be correspondingly changed. From the perspectives of consumers＇ psychological features, psychological changes and outside factors that influence consumers, the paper put forward a new ebusiness operation mechansim.