英国旅游保险业发展概况与启示

The Profile of UK Travel Insurance and Revelation to China

现阶段英国的旅游保险市场发展已相对比较成熟,但在旅游保险业发展初期,英国国民购买旅游保险的积极性并不高,与当今中国旅游保险市场有一定的相似性,因此选英国旅游保险业作为研究对象,从产品设计、营销渠道、保费收入、宣传力度和保险监管5个方面简要综述其发展概况,并与中国的旅游保险业进行了比较分析,旨在为中国旅游保险业的发展提供参考。

At present, UK travel insurance market is developing maturely, but during the beginning travel insurance development period, the Britain people didn＇t show strong enthusiasm for the travel insurance, and this presents some similarities to the current China travel market, so this thesis chooses the UK travel insurance as the research subject, states the development profile briefly from five aspects of product design, marketing channel, insurance income, propaganda degree, and insurance supervision, also analyzes and compares with China travel insurance, in order to provide reference for the development of China travel insurance.