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消费者的CSR-CA观念及其对CSR与购买意向关系的影响研究 被引量：6

CSR-CA Belief and its Impact on the Relationship between CSR and Consumers' Purchase Intention
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摘要 实证研究表明,在企业社会责任(CSR)与企业能力(CA)关系方面,绝大多数消费者持相互促进(Win-Win)观念而不是相互对立(Trade-off)观念。进一步研究显示,同样是持Win-Win观念的消费者,程度不同,对CSR与购买意向关系有不同的影响:持强CSR-CA相互促进观念的消费者与持弱CSR-CA相互促进观念的消费者对CSR水平较高和一般的企业生产的产品的购买意向没有显著差异,但对于CSR水平较低的企业生产的产品,前者的购买意向显著低于后者。 Findings of the empirical research include： the majority of consumers support the CSR-CA win-win belief rather than trade off belief; among those who support the CSR CA win win belief, the degree of support affects the relationship of CSR and consumers＇ purchase intention,, while strong and week supporters have similar purchase intention to the products of companies with high or middle level CSR, strong supporters have significantly higher purchase intention than week supporters to the products of companies with low CSR.
作者 韦佳园 周祖城
机构地区 上海交通大学 上海交通大学安泰经济与管理学院
出处 《上海管理科学》 2008年第2期17-20,共4页 Shanghai Management Science
基金 国家自然科学基金项目(70772064) 教育部人文社会科学研究项目(06JA630041)。
关键词 企业社会责任 消费者 CSR—CA观念 购买意向 CSR Consumer CSR-CA Belief Purchase intention
分类号 F723.82 [经济管理—市场营销] F270 [经济管理—企业管理]
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参考文献9

  • 1[1]Auger,Pat,Paul Burke,Timothy M.Devinney,and Jordan J Louviere.What Will Consumers Pay for Social Product Features?[J].Journal of Business Ethics,2003,42 (3).
  • 2[2]Becker-Olsen,Karen L.,B.Andrew Cudmore,and Ronald Paul Hill.The Impact of Perceived Corporate Social Responsibility on Consumer Behavior[J].Journal of Business Research,2006,59 (1).
  • 3[3]Brown,T.J.and P.A.Dacin.The Company and the Product:Corporate Associations and Consumer Product Responses[J].Journal of Marketing,1997,61 (1).
  • 4[4]Folkes,Valerie S.and Michael A.Kamins.Effects of Information about Firms' Ethical and Unethical Actions on Consumers' Attitudes[J].Journal of Consumer Psychology,1999,8 (3).
  • 5[5]Handelman,Jay M.and Stephen J.Amold.The Role of Marketing Actions with a Social Dimension:Appeals to the Institutional Environment[J].Journal of Marketing,1999,63 (3).
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  • 9周祖城,张漪杰.企业社会责任相对水平与消费者购买意向关系的实证研究[J].中国工业经济,2007(9):111-118. 被引量：100

二级参考文献18

  • 1鞠芳辉,谢子远,宝贡敏.企业社会责任的实现——基于消费者选择的分析[J].中国工业经济,2005(9):91-98. 被引量：107
  • 2Auger, Pat, Paul Burke, Timothy M. Devinney, and Jordan J Louviere. What Will Consumers Pay for Social Product Features[J]. Journal of Business Ethics, 2003, (3).
  • 3Becker-Olsen, Karen L., B. Andrew Cudmore, and Ronald Paul Hill. The Impact of Perceived Corporate Social Responsibility on Consumer Behavior[J]. Journal of Business Research, 2006, (1).
  • 4Brown, T. J. and P. A. Dacin. The Company and the Product: Corporate Associations and Consumer Product Responses[J]. Journal of Marketing, 1997, (1).
  • 5Carrigan, Marylyn and Ahmad Attalla. The Myth of the Ethical Consumer-Do Ethics Matter in Purchase Behavior[J]. Journal of Consumer Marketing, 2001, (7).
  • 6Creyer, Elizabeth H. and William T. Ross. The Influence of Firm Behavior on Purchase Intention: Do Consumers Really Care about Business Ethics[J]. Journal of Consumer Marketing, 1997, (6).
  • 7Folkes, Valerie S. and Michael A. Kamins. Effects of Information about Firms' Ethical and Unethical Actions on Consumers' Attitudes[J]. Journal of Consumer Psychology, 1999 (3).
  • 8Handelman, Jay M. and Stephen J. Amold. The Role of Marketing Actions with a Social Dimension: Appeals to the Institutional Environment[J]. Journal of Marketing, 1999, (3).
  • 9Maignan, Isabelle and O. C. Ferrell. Corporate Citizenship as a Marketing Instrument-Concepts, Evidence and Research Directions[J]. European Journal of Marketing, 2001, (3/4).
  • 10Meijer, May-May and Theo Schuyt. Corporate Social Performance as a Bottom Line for Consumers [J]. Business and Society, 2005, (4).

共引文献99

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二级引证文献88

上海管理科学
2008年 第2期

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