摘要
从我国快递企业的发展现状和发展趋势分析出发,运用SWOT分析法来明确我国民营快递企业目前面临的外部重要机遇和威胁,以及内部存在的主要优势和劣势,并根据SWOT战略制定原则构建了4种交叉组合的发展战略矩阵,从而对我国民营快递企业的发展战略调整提供决策支持。
With SWOT analysis method, the paper analyzes the exterior opportunities and throats and the interior strengths and weaknesses of private express enterprises in China and designs a matrix of four crossed and assorted development strategies based on the principle of SWOT strategy in order to provide a decision support for the strategic adjustment of the enterprises.
出处
《物流技术》
2008年第4期38-40,45,共4页
Logistics Technology
关键词
民营快递
SWOT分析
发展战略
private express enterprise
SWOT analysis
development strategy
