摘要
乔布斯在任何公开场合穿的那件圆领T恤衫(与翻领T恤不同,它没有一个钮扣),其实是他随身携带的旗帜,这是一面"不立文字,直指人心"的旗帜,但人们都知道上面写着什么——NoButton。这就是这位"苹果教"教主的"禅"。他真的参透了,大彻大悟了吗?未必。他真的克服了内心的魔障,并带领苹果走出了魔障吗?苹果眼下进入了前所未有的盛世,但这种盛况能够持久吗?
The round collar T-shirt Jobs often wears in public is in fact a flag that he take along with him. The flag implies 'no button' which reminds us two phrases 'There is no reliance on written scripts. It goes straight into people's minds.'It is Jobs''zen'. However, he finally anderstood it?It is hard to say. Andy Grove has said:'Jobs will always be Jobs.The change on him is his hair is becoming less and less.Has he overcome the barrier set up by a monster in his heart?Nowdays ,Apple inc is in its flourishing age but will it last long?
出处
《21世纪商业评论》
2008年第5期104-108,9,共5页
21st Century Business Review