现代消费的文化性及其文化控制逻辑--现代消费文化权力引论

Cultral Properties of Modern Consumption and Power of Culture over Consumption——An Introduction to Cultural Powers in Modern Consumption

现代消费的"文化性"突出表现为:象征消费的普遍化、消费操纵日益明显以及消费成为身份区分和认同的一个独立因素。因此,消费文化与人的消费的关系从消费者主权转向生产者主权,而生产者主权毋宁说代表了整个资本对消费的控制欲望,形成了基于经济资本驱动下的对消费的文化控制——文化权力。现代消费中存在多层次的文化权力的作用。

The cultural properties of modern consumption are expressed in the following phenomena., popularization of sympolic consumer behavors, increasingly obvious manipulation of consumption, and consumption serving as an independent factor of identitification. Consequently, the culture of consumption has changed from consumer-oriented to producer-oriented. As the power of producers represents the capital＇s desire to exercise power over consumers, a capital- driven manipulation of consumption culture, or cultural power as it is called, is thus established. The author points out that cultural power functions in modern consumption at various levels.