广告创意的思路

Creative Thinking of Advertisement

创意是现代广告的灵魂,是广告运作中最具有革命性的一环。一个广告得以站起来并为人们所赞叹的东西就是创意。广告创意的思维与其他一切创造性思维一样,虽然有时需要一种触发机制来引发,各人有各人的方法,但有时也有一些成熟的思维模式和技巧。笔者试图在常见的生活广告中发现共性,寻找广告创意的一些思维技巧.

Creativity is the key of modern advertisement and the most revolutionary link in ad. operation. Any advertisement that is accepted and admired by the public is dependent on its creativity. Creative thinking of advertisement, like the creative thinking in other fields, requires some training in thinking models and skills, although sometimes the inspiration of the advertisement is caused by some triggering mechanism and the methods adopted vary from person to person. The main idea of this paper is to study the advertisements in our daily life and to find out some skills in common among them.