美标:试水网络营销

American Standard: Experimental Internet Marketing

也许，一个洗手池对你而言．它不过就是个洗手池，或者顶多是你货比三家挑来的。然而商家为了争取到你这个顾客，在背后又是一番怎样的征战场面呢？

Over a period of time from February to December 2006, and from March to December 2007, there was a web-ad with the American Standard logo on a portal web. It was a brochure advertising all of American Standard’s sanitary products and various designs. It aroused great attention from the public. According to their statistics, the average cost of generating one deal on the website is only $1. Though it was just a minor 'pilot' experiment for a sanitary manufacturer to do Internet marketing, the further thinking provoked afterwards meant a lot. What kind of market is it Why did American Standard choose to do Internet marketing at this particular time What does this seemingly simply Internet marketing mean to sanitary market