基于电信运营商视角的IPTV业务运营探析

To Discuss on the Business Operating of IPTV Services Based on Standpoint of Telecom-carrier

IPTV是电信运营商的一个机遇。电信运营商将是IPTV整个产业链的核心,其成功可以带来产业链更多的发展机会。文中分析IPTV的业务市场,探寻了IPTV业务运营模式和营销策略,提出了基于电信运营商IPTV业务市场运营策略。

IPTV is an opportunity for telecom-carrier, the telecom-carrier is a key in industry chain, and his success will bring more opportunities. In this article, I analyze the market situation of IPTV, study service operation mode and marketing strategy, finally, put forward tactics on business operation about telecom-carrier-based new IPTV Services.