摘要
实证表明,自主GVC模式在自主品牌建设方面的实际绩效优于嵌入GVC模式。在片断化程度、低度化程度、自主权、"干中学"效果、创新能力、响应社会期望6个维度的比较中,自主GVC模式在5个维度上比嵌入GVC模式优越。国外经验显示,自主GVC模式在产业发展上有成功的范例,而嵌入GVC模式是否成功,尚缺乏事实的证明。
Empirical study indicates that the actual performance of independent GVC model is better than that of embedding GVC model in self - owned brand construction. In the comparison of six dimensions of degree of fragmentation, degree of lowness, autonomy, effect of "learning by doing" ,innovation ability, response to social expectation, independent GVC model is superior to embedding GVC model in five dimensions. Foreign experience shows independent GVC model has successful examples in industry development, but whether embedding GVC model is successful or not is still to be proved by facts.
出处
《经济经纬》
CSSCI
北大核心
2008年第3期34-37,共4页
Economic Survey
基金
暨南大学人文社会科学发展基金项目(006JSYJ036)
广东省软科学研究项目(2007B070900049)
关键词
自主GVC模式
嵌入GVC模式
汽车产业
自主品牌
independent GVC model
embedding GVC model
automobile industry
self - owned brand