武威市旅游形象设计与传播策略

Design and propagation of tourist image of Wuwei City

通过对武威历史文脉、旅游资源、旅游市场竞争的分析,确定了武威旅游业的核心定位理念,设计了宣传口号、行为形象、视觉形象;提出了形象广告策略、公共关系策略、网络媒介策略、会展旅游、旅游销售激励策略等旅游形象的传播策略.

Wuwei City is a famous Chinese historical and cultural city.Through analysing the history and culture,tourist resource and tourist market,the core orientation mind on tourism of Wuwei City is established.The propagandistic slogan,visional and behavioral image are designed.Furthermore,the propagation stactics on tourist image of Wuwei City,including advertisement,public relations,network medium,conference and exhibition on touristry,inspiring system of selling tourist products,etc,is put forward.