摘要
"升位"是一种持续超越自我的品牌营销新战略,旨在通过创新性的品牌营销,不断提升自身品牌的价值,在竞争中不断占据有利位置,走出停滞不前的困境。使基层品牌迅速提高销量,成为顶级品牌。作者在指出中国企业需要实施"升位"的同时,给出了几种不同的方法。
As the new strategy of brand marketing, ＂Upgrading＂ is aiming to promote the brand＇s value, gain the favorable position in the competition and get out of stagnation by the innovative brand marketing, which will increase sales volume of base products and furthermore be the top brand. The writer points out that Chinese companies need upgrading, and meanwhile several solutions to upgrading are for reference.
出处
《中国广告》
2008年第5期100-102,共3页
China Advertising
关键词
升位
品牌
营销策略
中国
Upgrading
Brand marketing strategy
