论广告主题

Discussing about the Unique Seling Proposition

广告主题是广告的中心思想和核心所在,是广告为达到某种目的而要说明的基本观念,或者是针对消费者的某一特定需求的独特主张。本文将对我国广告主题的现状进行探讨,针对这种状况提出广告主题所需要解决的问题,并提出相应的建议。

Advertising theme is the central idea of advertising and the core is that it is advertising to achieve certain goals and to explain the basic concepts, or aimed at consumers of the unique needs of a particular advocate, This paper will be the theme of China＇s status quo in the advertisement to explore, to address the situation of the advertising theme, the need to solve the problem and to make recommendations accordingly.