普通高校大学生体育消费决策过程研究

The Research on Decision-making Process of University Student Sports Expenses in Ordinary Universities

普通高校大学生在体育消费决策过程中表现出:消费动机呈现出多元化趋势,健康需要是体育消费的首要动因;在消费动机强度排序上,男、女生存在明显差异;体育消费住处的收集得到重视,但收集渠道狭窄、住处的准确性和专业性不强;他人建议、风险预测对男女生决策过程的影响结果不同;对体育消费后的评价表现出过于消极和形式单一。

The ordinary universities university students display in the sportsexpense decision - making process： The expense motive presents multiplex tendency, The health needed was the most important agent which the sportsexpended; In expense motive intensity arrangement, Male, the female student has the obvious difference; Sports consumption accuracy and thespecialization is not strong; Others suggests that the impact of risk forecast over men and women life decision process is finally different, Expends after to the sports the appraisal to display too negative andthe form is unitary.