广告传播与意识形态

Advertising and Ideology

广告是人类传达思想、传达信息的重要手段之一。广告反映社会意识形态,是社会意识形态的一面镜子。意识形态是构成广告传播时代精神意蕴的重要因素;是形成广告传播民族个性的主要依据;意识形态制约着广告文化的传达。

Ad is one of the important ways for human to communicate thoughts and convey information. Advertisement can reflect social ideology just as a mirror to it. Ideology is an important element to the spirit of advertisement spreading era, an essential basis to form the national individuality of ad spreading. Ideology can restrict the communication of ad culture.