“三网合一”的电子商务物流配送体系探讨

Research on E-commerce Logistics System Construction via "3 Net in 1"

电子商务物流配送是现代物流配送在电子商务环境下的必然发展。通过对电子商务物流配送内涵的分析,提出一个合理、高效的电子商务物流配送体系应当是在实体配送网、虚拟配送网与客户营销网"三网合一"基础上的综合配送体系,并对"三网合一"的实施策略进行了探讨。

E-commerce logistics distribution is the certain developing trend under E-commerce. By analyzing the connotation of E-commerce logistics distribution, paper puts forward a view that a reasonable and high effective E-commerce logistics distribution system should be an integrated system which is built by physical distribution net, virtual distribution net, and customer marketing net. Then, paper makes a discussion about the implementer strategies of ＂3 Net in 1＂.