民营书业图书高库存原因探析

Study on the Causes of High Inventory for Nongovernmental Book Industry

针对掣肘我国民营书业健康发展的图书高库存问题,从市场的供求矛盾、图书的商品特性、行业的发行方式、民营书业自身的行业特殊性、发行渠道的上下游信息壁垒、采购的盲目多样性、库存管理和控制的落后、物流效率的低下等方面分析其原因,从而为下一步探寻有效的解决方案,促使民营书业乃至整个图书业的健康发展提供帮助。

High inventory, which has become a serious problem impeding the healthy development of nongovernmental book industry. This thesis aims to analyze the causes of book inventory for nongovernmental book industry and proposes advices for reducing the book inventory of nongovernmental book industry. The causes of book high inventory for nongovernmental book industry are the contradiction between market supply and demand, the commodity characteristics of books, and the distribution mode of consignment and guarantee of returning goods, the numerous varieties operated, large quantity of suppliers, backward management and the inefficient of logistics etc.