数据挖掘在客户关系管理中的应用

Application of data mining in customer relationship management

数据挖掘作为一种先进的数据分析方法,是实现对客户数据进行深入分析的有效工具。基于数据挖掘的客户关系管理系统是数据挖掘的客户关系管理应用的最终体现,是帮助企业实现既定目标的最佳途径。

Data Mining as an advanced dataanalysis method is an effective implement for further analysis of customers＇ data.The CRM system bases on the Data Mining is the final embodiment of application of Data Mining in CRM： It is the best way of helping enterprises to achieve the fixed aim.