市容整治中沿街建筑景观与广告招牌设计探讨

Discussion on the design of building landscape and outdoor advertisements along streets in townscape renovation

通过对中山路北段改造的实践,对其街景现状进行了分析,指明了对沿街建筑景观及户外广告招牌设置进行整治设计的指导思想,以期能增强沿街景观的观赏性、特色性和文化性,使之成为体现徐州城市现代化建设风貌的省级示范性道路。

Through the practice of north section reconstruction in Zhongshan road, the author analyzes the present condition of its vista, and points out the guiding concept for renovation and design of building landscape and outdoor advertisements along the street, in order to strengthen the appreciation value, characteristics and cultural values of landscape along the street and make it the provincial demonstration road embodying the feature of modernized construction in Xuzhou.