国际贸易专业课推行双语教学的SWOT分析

The SWOT Analysis on Bilingual Teaching in the Subject of International Trade

国际贸易专业推行双语教学是顺应我国高等教育与国际接轨和改革发展和培养国际化高级人才的需要。本文借助营销学的SWOT分析法从内部和外部两个角度对当前国际贸易专业课的双语教学现状进行了分析,并从组织管理、教学方法改革、师资建设和课程设置等方面提出了一些建议。

Bilingual teaching in the subject of international trade is the need of our higher education innovation and development and fostering international high-level persons. This article utilizes SWOT analysis to analyze the actuality of our bilingual teaching in the subject of international trade from the inside and outside two angles. It also gives some suggestions from several aspects, such as the organizing and supervising, the reform of teaching methods, the teachers building and the setting of subjects etc.