浅谈旅游形象大使对旅游目的地形象的作用

旅游形象大使是伴随着旅游业的发展、旅游市场竞争和国际化程度加剧而产生的一件新兴事物和全新概念。它通过名人的知名度和影响力,达到宣传、促销旅游产品的目的。旅游目的地通过评选和推介旅游形象大使,可以强化旅游产品形象和旅游目的地品牌形象,吸引公众注意力,刺激旅游者消费,全面提升旅游目的地的整体形象。

Tourism Image Ambassador is a emerging thing and a new concept which following tourism development,tourist market competition and the internationalization degree intensify produce.through celebrity＇s popularity and the influence,h achieves the goal for propaganda ,then promotion tourism product. Through evaluat and recommend Tourism Image Ambassador, Tourism Destination could strengthen the image of tourism products and tourism destination brand, attract public attention, stimulate tourist spending, enhance the overall image of tourist destinations.