面向组织消费者的营销策略

The Marketing Strategy Facing the Organization Costumer

企业在市场经济条件下不仅面临普通消费者,还要面临组织消费者,企业需要对组织消费者做出认定,了解组织消费者决策过程,最后针对组织消费者制定关于产品、价格、沟通服务和营销渠道的策略。

In the market economic environment, enterprises face both the individual and the organization consumers. It is necessary for enterprise to carry out research and appellation about the organization consumer, to recognize the organization consumer and acknowledge the decision courser, and to make strategy of production, pricing, communication ＆ service and marketing outlet.