城市品牌体系的构建及其定位分析

Analysis on construction of city brand system and its positioning

通过对体系的构建和定位两方面分析了城市品牌问题。首先,在对构建城市品牌体系必要性进行分析的基础上提出了构建城市品牌的策略。其次,对城市品牌定位中存在的问题进行分析,并给出了不同城市确定自身品牌定位的若干原则和选择方法。为优秀城市品牌的建立提供一些参考建议。

From the aspects of system construction and positioning analyzes the city brand. First, on basis of analyzing the necessity to construct city brand system puts forward the strategy to construct city brand; second, analyzes the problems existing in city brand positioning, and offers some principles and methods for different cities to determine own brand positioning, puts forward some suggestions to construct ,some excellent city brands.