摘要
通过对体系的构建和定位两方面分析了城市品牌问题。首先,在对构建城市品牌体系必要性进行分析的基础上提出了构建城市品牌的策略。其次,对城市品牌定位中存在的问题进行分析,并给出了不同城市确定自身品牌定位的若干原则和选择方法。为优秀城市品牌的建立提供一些参考建议。
From the aspects of system construction and positioning analyzes the city brand. First, on basis of analyzing the necessity to construct city brand system puts forward the strategy to construct city brand; second, analyzes the problems existing in city brand positioning, and offers some principles and methods for different cities to determine own brand positioning, puts forward some suggestions to construct ,some excellent city brands.
出处
《沈阳工程学院学报(社会科学版)》
2008年第2期182-184,共3页
Journal of Shenyang Institute of Engineering:Social Science
关键词
城市品牌
品牌体系
品牌定位
city brand
brand system
brand positioning