论明清徽商的商业伦理--基于利益相关者理论的分析

Business Ethics of Huizhou Merchants——An Analysis Based on Stakeholder Theory

从现代企业中利益相关者的理论出发,将明清徽商利益相关者分为封建政治势力、宗族社区、合作伙伴、顾客、内部员工五个方面。文章认为,徽商成功的经验之一就在于很好地处理了与这些利益相关者的关系,他们对利益相关者利益的考虑提升了社会资本,促进了其经营绩效。文章同时指出,受时代限制,明清徽商对利益相关者的关注不可避免地带有历史局限性。通过对历史文献的分析,文章呼吁现代企业家应该通过建设有效的内部控制和外部控制,在经营中应该更关注现代利益相关者。

Based on the theory of stakeholder, the article analyzes the cause of success of Huizhou merchants, It is believed in the article that the consideration of stakeholder ＇s interests is significant enlarging the social capital of the H uizhou merchants and to promote the profits of their business. Based on this, the author points out the inspiring value of the successful experience of Huizhou merchants in the construction of modern corporate ethics and culture.