宁波市经营性健身俱乐部消费者阶层分析

Ningbo City fitness club business class of consumers

随着经济的发展人们生活水平的提高,体育消费已成为生活消费的重要组成部分,人们以各种形式参与到体育健身热潮中来,尤其是经营性健身俱乐部更受到广大健身者的青睐.本文主要是从健身消费者的年龄、职业、教育水平、参与项目、体育意识、体育动机等几个因素来分析消费者的阶层特点,调查表明健身消费者主要集中在中等收入或高收入人群,这些人收入稳定,薪金丰厚,是健身市场的支柱消费群体。

Along with the economic development of the improvement of people＇s standard of living, sports consumption has become an important component of the consumer life of the people in various forms to participate in sports fitness craze in the past, particularly operators of fitness clubs more by the broad masses of fitness favor. This paper mainly from fitness consumers ages, occupations, educational level, participation in projects, sports consciousness, sports motivation, and several other factors to the class characteristics of consumers, the survey showed that fitness consumers mainly concentrated in the middle-income or high-income people, these people a stable income, high salaries, fitness market is a pillar of consumer groups.