论《新周刊》封面专题的话语表达方式及传播效果

The analysis on the expression feature and communication effect of "New Weekly" cover special report

运用个案分析和归纳的方法,探究《新周刊》封面专题的话语表达方式及其传播效果,总结提炼出其封面专题口号式、反思式、概念化、排行榜等话语表达方式。认为这种富有特点的话语表达方式使《新周刊》封面专题引起了目标受众的广泛注意和共鸣,部分内容产生了强烈而持久的社会影响,实现了较理想的传播效果。

The ways of expression of ＂New Weekly＂ cover special report as sloganeering, self - questioning, conceptualizing and sorting show the communication effect, as well as provide valuable references for similar magazines. It is held that characteristic expression of ＂New cover special report can attract attention of readers and could cause their resonance, and some contents have also caused strong and lasting social influence with satisfactory effect.