对武强年画的考察及发展对策

The Inspect and Countermeasure of Wuqiang New Year Pictures

武强年画历史悠久、品种繁多,是民间年画中的佼佼者。但传统年画随着传统习俗的改变和社会现代变革,出现了濒危局面,笔者以为应该从以下几个方面入手拯救武强年画并推向国内外市场。1)突出地域特色,强化品牌意识;2)高中低档全面出击,占领国内市场;3)订单式生产,瞄准国际市场;4)融众家之长,推陈出新。

Wuqiang New Year pictures have a long history and wide variety, is the leader in the civil New Year pictures. However, traditional New Year pictures have sunk into an endangered situation with the changes of traditional practices and the society. I believe that we can save Wuqiang New Year pictures and put them into domestic and foreign markets in the following ways： 1, to highlight geographical characteristics and strengthen brand awareness; 2, to develop the pictures of all levels and occupy the domestic market; 3, to produce according to orders, aiming at the international market; 4, to combine the advantages of all kinds and make innovation.