基于不同目标导向的游客管理模式比较研究

A Comparative Research on Different Target-Oriented Tourism Management Modes

由于游客管理的目标不同,形成了多种游客管理模式。本文对三种典型的游客管理模式进行了比较,并指出其缺陷。在对游客管理的目标进行修正的基础上,提出了一种新的游客管理模式——关系型游客管理模式。

There are various tourism management modes due to the different target - oriented management of travelers. Based on a comparative research of three typical modes, this article points out their drawbacks and puts forward a brand - new mode - Relational Tourism Management Mode on the basis of modifying the previous goal.