我国三大地带国内旅游市场竞争态及转移分析

Analysis on the Transference of Market Competitive States of Domestic Tourism of the Provinces in Three Zones in China

国内旅游已经成为我国旅游市场的主体,对省级区域国内旅游市场竞争状况进行分析,可以进一步明确其发展竞争现状与局势。依据1996-2005年我国大陆31个省区市的国内旅游客流量统计指标,运用旅游市场竞争态及其转移理论,分析了1997,2001,2005年3个特征时段各省区市国内旅游市场竞争态,按东、中、西3个地带划分出各自的4种市场竞争态类型;并通过对3个时段的比较,揭示国内旅游市场竞争态的转移及核心驱动因素,将其归纳为相对稳定型、持续增长型、跳跃增长型、周期波动型、稳定回落型5种转移类型。

Domestic tourism has become the main market in China. The analysis of competitive states of all the provinces and regions helps to find out the competitive situations in domestic tourism. Based on the statistical data of domestic tourist flows from 1996 to 2005, with the theory of market competition state and its transference, the paper analyzes the market competition states of domestic tourism of 31 provinces in China's Mainland in three years of 1997, 2001 and 2005. According to their locations in the eastern, middle and western zones, these provinces are marked to respective market competition state types. With the comparison of the three periods, the paper points out how the market competition states of different provinces transfer during ten years and studies the main driving factors of the transferences. Then the transferences of 31 provinces are classified to five types, which are relative steady-going, continuous ascending, salient increasing, periodic/fluctuant and steady-setback ones.