改善机场酒店预订服务的实证研究

Empirical Research on How to Improve the Hotel Booking Service of Airports

本文拟通过构建模型,采用数理统计的方法找到机场酒店预订服务的关键环节,以提高机场酒店预订服务的效益和顾客满意度。通过对调研数据进行因子分析,找出影响机场酒店预订服务的各种潜在因子,然后采用回归分析的方法找到对顾客满意度最重要的影响因子,并在此基础上提出针对性地改进建议。

In order to improve both the Proceeds and Passengers Overall Satisfaction of the Hotel Booking Service of Airports, This paper intends to find the key factors of the service through constructing the model in mathematical statistic way. Based on the investigation data, this paper uses factor analysis to get the potential factors. Then it finds out the important factors which influence the passengers satisfaction through stepwise regression. At last, we conclude our suggestions for the airports.