自我概念结构与女性旅游消费行为的实证研究

Empirical Research of Self-concept Structure and Female Travel Consumer Behavior

本文结合旅游消费情况,把女性自我概念结构应用于女性旅游消费,通过对女性旅游消费者的调查问卷并对问卷结果进行因子分析、相关分析,从而有效的揭示女性旅游消费行为的特点。

Based on tourist spending, this article applies the structural models of the feminine selfconcept systems to the research of expense behavior in female traveling market. This theory is tested by the way of gene analysis and relevance analysis, together a questionnaire about female consumption, thereby effectively exposes the characteristics of female travel consumer behavior.