中国现代临时性建筑围墙广告发展研究(1949-2006)

The Development of Advertisement on Temporary Construction Fence in Modern China(1949-2006)

主要研究1949年新中国成立以来临时性建筑围墙广告的形成与发展,分析了临时性建筑围墙广告与非临时性的墙体广告在各种方面的不同点,并通过对临时性建筑围墙广告的建筑材料、广告题材、制作方法、表现形式的研究,揭示它的时代风貌、审美风格、对受众的影响和特定时期临时性建筑围墙广告产生的价值。

This paper mainly studies the formation and development of advertisement on temporary construction fence since 1949 when PRC was founded.It analyzes the differences between the advertisements on temporary construction fences and those on non-temporary walls in various aspects.Through the research of the advertisements on temporary construction fences in their building material,advertisement theme,manufacture method and manifestation,this paper reveals times feature,aesthetic style,influence on audiences and the value in certain period of this kind of advertisement.