上海特奥会媒体报道特点

Characteristics of Media Report on Shanghai Special Olympic Games

采用抽样调查法,分析上海特奥会媒体报道的特点。发现:集中报道特奥会的主要是以政府利益为导向的国家媒体,而以经济利益为导向的商业媒体对此鲜有关注。国家媒体对特奥会的报道特点为淡化竞技、突出人文、彰显文化。具体报道内容涉及国家形象与上海城市形象的宣传展示,特奥文化的传播,"平等、接纳、包容"的特奥理念解读,人文奥运精神的报道,特奥的教育价值阐释,对体育快乐本源的揭示等方面。

The method of sampling investigations was applied to analyzing the characteristics of media report on Shanghai Special Olympic Games. The findings are that the media of centralized report on the Special Olympic Games are mainly state-owned ones, which take government interests as orientation, while few of commercial media that take economic profits as orientation concern it. The characteristics of state-owned media＇ s report on the Special Olympic Games are laying stress not on competition but on humanity and culture. The concrete contents of the report involve the propagation and revelation of the state image of China and city image of Shanghai, the dissemination of the Special Olympic culture, the explanation of the Special Olympic idea of ＂equality, acceptance and tolerance＂, the report on humanist Olympic spirit, the expounding of the educational value of the Special Olympics, the revealing of the happy essence of sport and so on.