论农产品品牌化建设的外部性及政策支持措施

Research on Government Support Policy of Farm Product Brand Construction in China

实施农产品品牌战略是我国引领现代农业发展、提高农业产业竞争力的必然选择。由于农产品品牌化建设具有外部性,需要政府在农产品品牌建设中发挥重要作用。当前,应完善农产品品牌发展的战略规划,并从产业政策、财税政策、金融政策和人力资源政策等方面构建政策支持措施,推进农产品品牌的发展。

It is necessary to implement farm product brand strategy so that we can promote modem agriculture development and improve agriculture competitiveness. Because of the exterior character of farm product brand construction, the government should play important role in farm product brand construction. Currently, government function should be changed to public service and enforce macroscopic regulation, construct policy support system, supply a nice outer condition for farm product brand development.