跨国经营中的跨文化性研究

Cross-culture Research on International Business

公司在跨国经营中必然会面临文化差异及其带来的种种影响,如何帮助公司在建立国外市场过程中适应文化差异,克服文化差异带来的经营管理困难,本文认为,处理跨国经营中的跨文化问题,首先必须了解并欣赏当地文化,其次要采取种种措施适应当地文化,这样,拓展海外市场才能取得成功。

How tohelp the company adjust to the cultural differences in the process of establishing overseas markets？This is a practical question for international company when global expansion is concerned.Using the results of the research by foreign scholars on this issue as reference,this paper shows the way to handle this problem and points out that understanding and adaptation is necessary when firms want to put global expansion into actions.