基于营销“两转”理念的“一部三中心”建设运营分析

Analysis on Building and Operation of "One Marketing Department Surrounded by Three Supporting Centers" Based on Concept of "Two Surrounding" Marketing

阐述了营销"两转"理念和"一部三中心"建设的理论依据和电网企业面临的新形势。以详实的数据论证了西安供电局"一部三中心"运营取得的显著成效,分析了运营中存在的问题,从营销层面和企业层面分别提出了保障"一部三中心"高效通畅、反应快速运营的实施建议。

This paper expounds the concept of ＂two surrounding＂ marketing, scientific foundation for the building of ＂one marketing department surrounded by three supporting centers＂ and new situation in grid enterprises; demonstrates the substantial achievement in the operation of ＂one marketing department surrounded by three supporting centers＂ in Xi＇an Power Supply Bureau based on exact data; analyzes the problems existed in the operation. Finally, some proposals for ＂one marketing department surrounded by three supporting centers＇to run high-efficiently, smoothly and rapidly are put forward at marketing and enterpSses level.