摘要
广告信息是农业科技期刊信息的重要组成部分,广告信息策划是提升农业科技期刊广告经营能力的有效手段。结合《养殖与饲料》和《农村实用技术与信息》两刊的广告实践,提出了农业科技期刊广告信息的优化原理,即广告信息策划过程优化原理和广告信息策划的原则优化原理。
Advertisement information was an important part of Agricultural Scientific and Technical Periodicals.Advertisement information planning was an effective means to improve management ability of advertisement in Agricultural Scientific and Technical Periodicals.Combined with the advertisement practices of two journals such as Animal-Production and Feed and Rural Applied Technology and Information,Optimization Theory of advertisement information in Agricultural Scientific and Technical Periodicals was presented,that was optimization theory of the process and principle of advertisement information planning.
关键词
农业科技期刊
广告信息策划
优化原理
Agricultural Scientific and Technical Periodicals
advertisement information planning
optimization theory
