品牌定位内生机制研究

Brand position inner mechanism research

现阶段关于品牌定位的作用机制分析,是一种外部因素分析。至于影响着品牌定位的内部影响因素被外生化,没有构成分析的重点。本论文试图从内部影响因素角度分析品牌定位的形成过程,分析其作用机理,丰富企业品牌定位思路。

At present; the analysis of functional mechanism of brand orientation is a kind ofanalysis of external factors. The internal factors affecting brand orientation have been ectogenous so that they haven＇ t become the focus of analysis. This article tries to analyze the forming process of brand orientation, analyze its functional mechanism and enrich the thoughts of brand orientation of an enterprise.