摘要
家电行业是我国改革开放后市场化程度最高的行业之一,是目前我国最具有国际竞争力的行业之一。加入世贸给我国家电企业带来了机遇和挑战,我国家电企业要尽快适应国际市场环境,大力拓展国际市场,积极创造世界品牌,做大做强中国家电业。本文通过对国际知名家电企业松下和三星的海外营销成功策略的研究,提出当前我国家电企业进行海外营销策略。
Chinese electrical appliances industry is one of the highest market degrees in all kinds industries in china, and the most competitive strength in the international market since reform and open policy. Entry the WTO brings the opportunities and challenges. Chinese electrical appliances enterprise should adapt to the international market environment as soon as possibe, develop the international market vigorously, create the world brand positively, and make Chinese electrical appliances industry strongly. In this article, we research the Panasonic electric Ltd. and Samsung electric Ltd. overeas marketing success strategy, then propose some suggestions about Chinese electrical appliances enterprise enteriug the international market.
出处
《特区经济》
北大核心
2008年第4期281-282,共2页
Special Zone Economy
关键词
国际知名家电企业
海外营销
启示
the International Well - known Electrical Appliances Enter-prise
Overseas Marketing Strate~＇
Enlightenment
